At the invitation of Sakarya University’s Public Relations Society, and as part of their industry meet-ups, I gave a seminar titled Advertising Agency Practices under the theme “Who wants what from us?”.
At the event, held at the Fusion Incubation Centre, we looked at design processes in advertising, how an agency actually works and how digital transformation is reshaping our profession together with the students.
“I see AI not as a threat to our profession, but as a helpful tool that speeds up our workflow.”
Murat İnan, Founder & Creative Director
I explained that clients’ requests cover a wide spectrum, from creating a brand from scratch to corporate identity work, from staff access cards to website design, and that every project calls for the right tool, the right software and the right approach according to its own dynamics. I also underlined the importance of building a strong conceptual foundation and a philosophical background alongside aesthetics.
We also talked about the role of artificial intelligence in graphic design. I shared that I see AI not as a threat to our profession but as a helpful tool that speeds up our workflow; yet because it lacks emotional depth, the human touch and professionalism will always be what sets us apart.
To close, I offered a few suggestions on how students can position themselves well and make a difference with their work to stand out in the industry.
Meeting young people, touching their lives and being a light for them is always my biggest source of motivation.
Thank you to Sakarya University Public Relations Society for organising this valuable meeting, to Sakarya University and Sakarya Technopark Fusion Incubation Centre for hosting us, and to all the students who joined.
