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Globay.

A strong corporate identity giving a menswear brand a modern and confident stance.
Globay. A strong corporate identity giving a menswear brand a modern and confident stance.

What we do

Brand strategy
Corporate identity
Art direction

Sector

Fashion

Duration

2 years

Overview

In the brand process we carried out for Globay, we analyzed the brand's style approach in the men's clothing sector and the expectations of its target audience to create a strong strategic foundation. In line with this, we developed a consistent brand identity that reflects Globay's modern, elegant, and confident stance across all touchpoints by reshaping fundamental elements such as corporate identity design, logo, color palette, typography, and visual language. Throughout the process, we blended strategy and design with a holistic approach to create a memorable and professional brand experience that enhances the brand's competitive strength.

Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design
Globay brand identity design

More
Work
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