Fil Proje.
A modern construction and engineering brand pairing the strength of the elephant with the contrast of orange and black.
What we do
Brand strategy
Corporate identity
Art direction
Corporate identity
Art direction
Sector
Construction
Duration
5 weeks
Overview
The corporate identity and brand strategy developed for Fil Proje is built upon the concepts of strength, resilience, and trust represented by the elephant. The elephant used in the logo symbolizes the brand's vision of producing long-lasting structures, while the orange & black color palette reflects energy, determination, and engineering rigor with a strong contrast. The visual language, created with clean lines and balanced compositions, emphasizes Fil Project's expertise in construction and engineering, while the art direction comprehensively expresses the brand's solid, stable, and professional stance.
